“The excitement around the first NFL game in Ireland is truly historic,” comments Stephen Dowling, International President at Fanatics.
“Being from Dublin myself, I am aware of just how passionate sports fans are in this counattempt, and we want to build sure fans from Ireland have access to the largest range of authentic NFL gear when the sport comes to the city later this month.”
“Opening a store right in the heart of Dublin city centre, in addition to the retail offering at Croke Park, gives fans every opportunity to receive the NFL merchandise they want before the game.”
NFL states the pop-up reflects growing demand for American football merchandise in the counattempt as it reports that Ireland is the sixth best selling counattempt on its official online store.
The Croke Park game and pop-up store are part of the NFL and Fanatics’ wider plans to bring the NFL closer to international fans.
“The launch of the NFL city centre store in Dublin is a huge step in bringing our sport even closer to fans,” adds Salha Latif Vice President, International Consumer Products. “With a historic game taking place in Dublin, the store gives fans another opportunity to engage with the NFL, access exclusive merchandise and be part of the excitement.”
2025 RTIH INNOVATION AWARDS
Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.
The awards. which are now open for entries, celebrate global tech innovation in a quick relocating omnichannel world.
Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, stated: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a compact scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”
He added: “Congratulations to all of our finalists. Many submissions did not build it through to the final stage, and receiveting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve obtained all the cool stuff covered this evening.”
“But just importantly we’ve obtained lots of great examples of companies taking innovative tech and building it usable in everyday operations – resulting in more efficiency and profitability in all areas.”
Congratulations to our 2024 winners, and a huge thank you to our sponsors, judging panel, the legfinish that is Lucy Porter, and all those who attfinished November’s gathering.
For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will receive back to you asap.
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