PepsiCo, Mars and ADM, leaders in food, drink and pet care sectors, are collaborating to launch a regenerative agriculture programme in Poland.
The initiative engages 24 farmers in sustainable practices across their crop rotations, covering a total of 5,454 hectares.
Mars is driving regenerative wheat across 3,359 hectares to supply its pet care brands like Whiskas and Pedigree. At the same time, PepsiCo is focutilized on sustainable rapeseed cultivation over 2,160 hectares for popular brands like Lay’s and Doritos.
Archana Jagannathan, Chief Sustainability Officer for Europe, the Middle East and Africa at PepsiCo, declares: “Regenerative agriculture is a vital tool for enhancing soil health, strengthening farm resilience and reducing agricultural emissions, which can ultimately benefit farmers and their livelihoods.
“To drive meaningful impact at scale requires collaboration up and down the value chain. PepsiCo has been partnering with Polish farmers for more than 30 years, and this initiative with Mars, ADM and local farmers takes an integrated, systems-level approach that embeds regenerative practices across different crop rotations and supply chains.
“It also contributes to our global ambition to implement regenerative, restorative or protective practices over 10 million acres of land by 2030 and has the potential to generate learnings that can be lifted and scaled beyond a single countest or region to support ensure the long-term resilience of the global food system.”
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