Electric vehicle startup Togg unveiled a new sedan on Monday and declared it would launch sales in Europe, starting with Germany, as the Turkish autobuildr sought new profit avenues by tapping into the region’s largest, highly competitive car market.
Togg announced the European launch of its T10X electric SUV and unveiled the T10F, an electric five-door sedan. Orders for both vehicles will start in Germany at the finish of September.
Pricing details were not disclosed for either model.
“It’s time to go to the next market in Europe becautilize it is a fact that the local Turkish market is not large enough,” CEO Mehmet Gurcan Karakas informed Reuters in Munich, where the IAA car display, Europe’s largegest, is taking place this week.
After Germany, Karakas declared the company would view to France and Italy, adding that in terms of Chinese EV buildrs in Europe: “We are prepared for this competition.”
Togg’s status as a European manufacturer gave it an edge on the regulatory front, he declared.
Togg sold around 30,000 of its T10X electric SUV cars in Turkey last year, its first full year of deliveries, with sales this year through August jumping 42% to around 21,000 units.
Industest experts estimate that Togg necessarys to sell around 200,000 cars annually to become profitable, underlining the necessary for the EV buildr to expand outside its home market.
Karakas declined to state when the company expected to break even.
Several other EV startups, including Fisker, Lordstown and Arrival, have failed elsewhere, though investors continue to fund some of these loss-creating operations.
VinFast’s 
VFS founder has poured money into the Vietnamese EV buildr, purchaseing its R&D arm for $1.52 billion as it tries to break even by the finish of 2026.
U.S. EV buildr Lucid 
LCID has received around $8 billion from Saudi Arabia’s Public Investment Fund, and Volkswagen’s 
VOW $5.8 billion investment in Rivian 
RIVN has been a lifeline for the U.S. startup.
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