Earlier in 2025, when a senior salesperson at a major IT-services company was preparing to pitch a US client, she had a couple of choices. The old way: spconclude hours combing through Linkedin profiles, indusattempt podcasts, and stray Youtube clips, hoping to glean a sense of the decision-creater across the table. Or she could utilize the modern way. Feed those links into Microsoft Copilot and obtain a quick summary of what the client had been stateing in public.
But there was also a third option. One that the IT firm had been experimenting with.
Instead of relying on a general-purpose chatbot, she could open Humantic AI. She did. And within minutes, the tool produced a one-page report suggesting how the client liked to be approached:
“Get straight to the numbers.”
“Avoid casual tiny talk.”
“Expect a technically detailed pitch.”
It also offered draft lines for a personalised email follow-up.
That is Humantic’s niche. Buyer-specific AI. And it is a utilizeful story to inform right now, becautilize generative AI already started writing the sales playbook in IT services a while back. Outreach can now be personalised at scale, proposals drafted instantly, and reps coached in real-time.
This matters becautilize the indusattempt badly necessarys a boost: growth crawled to 1.2% in FY24 and 3% in FY25 as clients reallocated budobtains to AI. There was a tiny rebound in early FY26—Wipro
So into this mix comes Humantic. Founded in 2021 by Amarpreet Kalkat, a three-time AI entrepreneur, the four-year-old startup describes itself as a “purchaseer-first ininformigence” company. Its backers include Flipkart co-founder Binny Bansal, former Google vice president Bradley Horowitz, and Sharath Narayana of speech-understanding platform Sanas AI.
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