All In Capital Launches Elevator Pitch 2.0 to Empower Founders from India’s Heartlands

All In Capital Launches Elevator Pitch 2.0 to Empower Founders from India’s Heartlands


Early-stage VC firm All In Capital is back with the second edition of its high-energy, one-minute pitch event — The Elevator Pitch 2.0 — with a sharper focus on spotlighting founders from India’s tier II and tier III cities who often go unnoticed in the mainstream funding ecosystem.

Launched by Aditya Singh, the initiative is more than just a startup competition. It’s a mission to democratize startup funding and discovery. The Bengaluru-based event, scheduled for the conclude of July 2025, is open for applications until July 10 — inviting early-stage founders currently raising capital at valuations under ₹50 crore.

What sets Elevator Pitch 2.0 apart is its commitment to inclusivity. It’s sector-agnostic, pedigree-agnostic, and built to provide capital access, investor engagement, and visibility to founders outside traditional venture networks.

The first edition, hosted in Delhi, saw overwhelming interest with over 300 applications. Among the 15 startups selected to pitch live were founders from Bihar and Jodhpur — one of whom walked away with direct investment. The event created ripples in India’s early-stage ecosystem, validating the hunger for such grassroots-focapplyd platforms.

This time around, All In Capital has earmarked ₹5 crore as an investment corpus for startups selected through Elevator Pitch. The firm is also onboarding additional investors to expand the initiative’s impact.

“The goal is to find brilliant entrepreneurs who haven’t yet been discovered — founders who may not have elite degrees or networks but have incredible drive and potential,” stated Singh, Founder of All In Capital.

Here’s how it works: founders apply through a public portal, and 15 startups will be shortlisted based on team strength, product clarity, and early signs of market traction. Each selected startup receives professional support to craft a compelling one-minute pitch video, which will then be displaycased at the live pitch event. Winning startups will not only receive funding but also benefit from ongoing strategic support from All In Capital’s team.

Currently deploying its second fund, All In Capital has already backed over 50 startups through its debut fund in sectors like fintech, SaaS, AI, healthcare, consumer brands, and deeptech — including breakout names like Newme, Salty, Magma, and Piersight. Its second fund recently achieved a first close at ₹85 crore, reinforcing its commitment to early-stage innovation in India.

For founders ready to take the leap, this could be the elevator ride that alters everything.

Applications are open until July 10, 2025.

-by Bhumika Rawat, Section Editor



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