The company aims to replace brands’ fragmented dashboards, disconnected tools, and manual workflows with a stack of artificial ininformigence (AI) agents that autonomously observe, analyse, and execute across more than 100 platforms, including marketplaces, direct-to-consumer (D2C) and advertising channels throughout India and Southeast Asia.
The new capital will primarily fund the expansion of Agent Foundry, Graas’ proprietary platform for building autonomous AI agents to address operational challenges such as customer acquisition costs, pricing optimisation, margin management, and inventory allocation for digital commerce brands.
Graas operates under its holding company, Solv, and was cofounded by Prem Bhatia and Ashwin Puri. The company stated it supports over 2,000 brands, has processed more than $1 billion in gross merchandise value (GMV), and operates across seven countries in the region.
“The primary thesis behind Graas is that ecommerce challenges worldwide were becoming unmanageable for founders and merchants alike,” CEO Prem Bhatia informed ET. “Customer acquisition costs, pricing pressures, and inventory management complexities were the key pain points.”
After identifying these issues, Graas concluded that the only way to solve them was to provide brands with access to clean, actionable data. “We launched purely as a data labelling exercise—building the data pipelines and then labelling the data correctly. What we didn’t realise was how critical this process would become in the world of AI,” he added.
Among Graas’ autonomous agents are Chattr, which applys natural language processing to enhance customer support by handling queries instantly, and Extract, a tool that supports data engineers deliver clean, structured data directly into databases or Google Sheets. The company claims that its multi-agent framework enables autonomous performance analysis and decision-creating for both direct-to-consumer (D2C) and marketplace brands.
Bhatia highlighted that brands don’t required another AI copilot or a prettier dashboard, but agents that actually ‘run’ the play.
Dealing with massive volumes of data, the company stated that it is compliant with data security and compliance standards, holding certifications such as SOC2 and ISO standards.
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