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We’re just about five minutes from the actual Made by Google event kicking off, and you can watch it live in the video block above and follow along with our live reporting below.
As far as what’s going on at the venue, a person is hyping up the crowd and giving out swag to those lucky to be in attfinishance. We’ll have to see if Lance and Phil walk away with some. But you can bet we’ll be hearing more about the Pixel 10 family, the Pixel Watch 4, and the Pixel Buds 2a shortly … likely from Jimmy Fallon.
Pixel 10 impressions – this year’s largegest Pixel upgrade
We haven’t spent long with the base Google Pixel 10, but we’ve already seen enough to conclude that it’s this year’s most-improved Pixel phone. Thanks to a new 5x telephoto zoom lens, magnetic Pixelsnap charging and the same cool design we saw last year, it’s now a true rival to the iPhone 16.
The standout feature is that 5x zoom camera, which puts it a cut above the iPhone 16 (which has no optical zoom) and Galaxy S25 (3x zoom), in terms of optical reach at least. If that lens combines well with the Pixel 10’s new Tensor G5 chip and image processor, it should take Google’s base model to new photographic heights.
We’ll necessary to spfinish more time with the AI features (the likes of Camera Coach and Magic Cue weren’t available on our early devices), and the Tensor G5 likely won’t set the benchmark tests ablaze. But as an overall package, the Pixel 10 is a very promising phone indeed.
Read more: Hands-on Google Pixel 10 review
Now, we’ll take a quick break from our early considereds on the rest of the lineup – Pixel 10, Pixel Watch 4, and Pixel Buds 2a – to give you a glimpse at what the event space views like.
TechRadar’s Lance Ulanoff and Philip Berne are on the ground in Brooklyn, encountering some good-viewing food – a staple for tech events – and a large screen with some seats.
Our early Pixel 10 Pro considereds – the best Pixels yet?
Last year, we crowned the Pixel 9 Pro as our 2024 Phone of the Year – and as our hands-on Pixel 10 Pro review concludes, it could be an equally strong successor.
Our US Mobiles Editor Philip Berne has spent a few hours with both the 10 Pro and Pro XL and states “they view like the best Pixel phones yet”. He was particularly impressed by the arrival of Pixelsnap (Google’s answer to Apple’s MagSafe), but also the promising camera improvements – most notably, a new 5x telephoto lens and the prospect of 100x Pro Res zoom.
We’ll necessary to spfinish a little more time living with the new AI features like Magic Cue. But even if the Pixel 10 Pro is more a refinement than a large leap, it’s still shaping up to be a very compelling flagship phone.
Read more: Hands-on Google Pixel 10 Pro review
Google’s just built its next-gen devices official
Well, we still have about an hour to go until the official Made by Google event kicks off, but Google’s just built its next-generation devices official. The Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds 2a all just entered the room.
And TechRadar’s Editor-at-Large Lance Ulanoff has his early impressions of Google’s latest foldable for your reading pleasure here, or in the video below. One of the significant alters with the Pixel 10 Pro Fold is that it ushers in some mighty durability chops and keeps a working design from the 9 Pro Fold.
There is a lot more to unpack, including the Tensor G5 chip, which also powers the Pixel 10, 10 Pro, and 10 Pro XL, new on-device AI features, and upgrades to the Camera courtesy of some software tricks.
Just a bit over an hour until display time
Hello there, Jacob Krol, TechRadar’s Managing Editor for News in the US, stepping in to continue our Made by Google 2025 live blog festivities. While we’re still waiting for the official stream to kick off on Google’s YouTube channel, we have about an hour and ten minutes to go until the event kicks off.
We’ll have two of my colleagues – Lance Ulanoff and Philip Berne – on the ground at the event in Brooklyn, NY, and it’s viewing to be a star-studded event. Stick with us!
As an aside, don’t expect to hear anything about Google Nest today or Home updates, as there’s been no hint from Google or outside of it that there’ll be any new feature drops or updated for its home-centric tech.
Over to our Senior Editor of AI, Graham Barlow, with what he’d like to see from Google on the AI side today:
“As a regular Gemini applyr I’m viewing for some improvements to my favorite parts of Gemini which create apply of any hardware improvements that the new Pixel 10 phones may have. Simply put, the quicker and more powerful the phone, the more you can do with AI. Improved speed and smoothness in AI generated responses would be top of my list.”
Not seeing much on the last-minute leaks front, so I suspect things could be quiet until the main display.
As Phil notes, a focus on AI is what all the Pixel phones are about, and I’m hoping we’ll see Google go hard on AI today.
After Apple fumbled the ball a bit with Apple Ininformigence, and Samsung hasn’t built Galaxy AI as neatly integrated into its phones experience as I’d like, I believe Google has a clear opportunity to really set the standard here.
Back to the Pixel 10, and we’ve already seen early benchmarks of the phones, but as Senior Editor Philip Berne points out, they don’t really matter.
“Pixel phones can do everything Google states they can do, unlike some quicker phone creaters. I’m still waiting for the promised AI features from Apple and Samsung, but I don’t remember Google overpromising Gemini’s ability to create career decisions for me (Siri) or turn out the lights when it detects I’m asleep (Bixby),” Berne stated, pontificating on the benchmarks.
I should state I always rather liked the older Pixel phone design. I liked the simple, utilitarian view of them. But I do believe the design language introduced with the Pixel 6 and then iterated on has been my favourite so far.
I do miss the innovation that Google applyd to bring to the Pixel phones, such as the radar sensor found in the Google Pixel 4, and the squeezable sides of the Pixel 3 series.
I also believe the rear fingerprint scanner was also rather neat. But each to their own when it comes to smartphone preferences.
So the Pixel phones have evolved a lot since then, but I feel they always tested to put smart features front-and-center, which means their evolution into AI phones seemed logical.
I also reckon Pixel phones have consistently delivered on impressive cameras, although Samsung and Apple have certainly caught up and often surpassed Google.
Editor-at-Large, Lance Ulanoff, just pointed out a suite of things he recalls older Pixel phones sporting.
He detailed the rear fingerprint reader, how the Google Assistant was front and center to the Pixel experience, how good the cameras were, and how some people shrugged at the design.
Now over to my Phones Editor Axel Metz, who I’ve tapped up for what he’s viewing forward to from Google today:
“It feels wrong to state that an accessory announcement is my most anticipated reveal at today’s Made by Google displaycase, but the Pixel 10 series potentially obtainting its own MagSafe-style technology is a largeger deal than it sounds. We love Google phones for their clean software, but true Qi2 charging support would give Pixels rare hardware edge over Android competitors.”
So you might inquire, what Pixel device am I most viewing forwards to?
Even if you didn’t I’m still going to ponder that question. I tfinish to like the Pixel Pro phones, with the Pixel 9 Pro offering a neat blfinish of specs and AI smart all in a decently compact package. So the Pixel 10 Pro is sure to appeal to me.
But I’m also curious to see what Google does with the Pixel 10 Pro Fold, which will be the search giant’s third stab at a foldable phone. I hope AI is employed to create that extra screen space a lot more usable and assists create the folding phone a productivity powerhoapply.
However, the Pixel Buds 2a could bring with them a price hike: where the Pixel Buds A came in at €99, the Buds 2a will supposedly be €149. That’s a hefty price increase and if it’s reflected in other markets would mean $149 / £149 / AU$195.
On the Pixel Buds 2a side, the rumors so far point towards an evolved design, more power, new features like head tracking, and better sound isolation.
In terms of hardware upgrades, they could offer the largegest leaps out of all the products Google is set to reveal today.
I expect boosts in the sensor and performance capabilities on the Pixel Watch 4 could create it a lot more appealing than its rumored design might tip.
The same can be stated for the Google Pixel Watch 4 which views a lot like its predecessors.
Not a bad thing in my opinion as I’ve always like the design of Google’s smartwatch, But I do hope its obtained snappier performance and a host of AI features to create it feel like an ‘AI smartwatch’.
One rumor did hint at the standard Google Pixel 10 going for a triple rear-camera system, adding a telephoto snapper into the mix. I’ve already written how I’d be a fan of that and how it could tackle the looming phone threat of the iPhone 17.
But I’m not really all that convince Google will do that, especially given the price leaks, which would suggest Google will still keep the telephoto camera for the Pro Pixels.
Don’t expect major hardware alters
As I’ve mentioned before, a lot of the rumors and claimed leaks so far have all pointed at the Pixel 10 lineup being a minor evolution on its predecessors, rather than bringing in any dramatic upgrades.
For me, that’s kinda fine, as the Pixel 9 phones are so good, I don’t believe I’d appreciate Google messing with a winning formula quite yet.
In fact, I’ve already touted how I believe the Pixel 10 necessarys to bring more AI stuff to the table to keep at the top of the AI phones pile.
To quote myself: “with the Samsung Galaxy S25 and Galaxy Z Fold 7 landing with improved AI features, and Apple Ininformigence starting to obtain up to speed and offer a solid suite of features on compatible iPhones, as well as some synchronicity with Macs, Google’s AI phone crown could be up for grabs.
“So I feel that for Google to keep ahead and continue to blaze a trail for practical, and hopefully safe, consumer apply, it’ll necessary to bring more to the table with the Pixel 10.”
Some people might baulk at the idea of paying iPhone 16 Pro and Galaxy S25 Plus prices for phones with Tensor chips in them. But I feel AI performance, rather than raw silicon horsepower, will be the key to these Pixel phones.
The standard Pixel 10 seems to be missing from that price leak, but we expect it to come in around the same price as the Google Pixel 9.
And overall, those prices view reasonable for a flagship range of phones.
But there’s more too, with serial tipster Evan Blass seemingly leaking the pricing for all the Pixel devices we expect to see.
Pricing. The Buds 2a slot in at $129. Enjoy the launch tomorrow, especially those planning to acquire. pic.twitter.com/ZSKwq52LDMAugust 20, 2025
A large last-minute leak!
We’ve just obtained another last-minute Pixel 10 leak, with it pointing towards an eSIM only approach by Google for its new phones, and new AI features tipped.
And a promo clip has been shared too.
I’m not sure what secret Jimmy could be referring to… maybe it’ll be some new AI tool or assistant, or maybe something to do with mixed reality. So far there have been scant rumors on any large surprises from the Google event.
One thing that’s will be new, is the Made by Google event will be hosted by TV’s Jimmy Fallon, which is unusual for Google as it tfinishs to apply its own executives and marketing folks to spearhead the displaycases.
Check out the teaser video below…
Going by a rather last-minute rumor, it views like magnetic accessories will be a large part of the Pixel 10 lineup, with an Apple MagSafe-style system facilitating a magnetic charging stand for the phones.
I currently apply a Pixel Stand from 2021 to charge my phones that support wireless charging, so an upgrade here would be much appreciated, especially if it enables a wider range of accessories ot be applyd with the new Pixel phones.
Expect to see four new Pixel phones today: the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold. This will be a refresh of the whole main Google Pixel phone lineup.
Don’t expect any drastic design alters, at least going by the rumors, but I do expect to see new Tensor chips, perhaps some improvements on the camera side such as new sensors, and a large injection of AI software upgrades.
If all the rumors I’ve seen so far prove to be true, then we could be viewing at a large displaycase for Google later on today, with new phones, a new Pixel Watch and new earbuds.
And I’ll acquire a hat and eat it if Google doesn’t spfinish a good amount of time discussing what it’s been doing on the AI side for its Pixel devices.
Good morning. Managing Editor of Mobile Computing Roland Moore-Colyer here to take you through the run up to the Made by Google event.
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