[This article was reported on “Radar M,” a paid media outlet specializing in the capital market in M..

One year after the acquisition, the sale was handed over to Tirtir founder

[This article was reported on “Radar M,” a paid media outlet specializing in the capital market in Mail Business, on August 20 (11:13)]

Laka’s “Vulky Matte Lipstick” [Picture = Laka]

Goodai Global, which dreams of becoming the “Korean version of L’Oréal,” will sell it a year after it took over the management rights of color brand Lacacosmetics (Laka), while raising funds (about KRW 800 billion) from investors to acquire Seorin Company and Skin Food.

According to the investment banking (IB) indusattempt on the 20th, GudaE-Global will hand over its stake in Laka’s management to the founder of Tirtir Brands. The sale price is about 53 billion won.

After the sale, Raka will operate indepconcludeently as a completely separate company from Goodai Global. roll aheadIn June last year, E-Global acquired about 88% of Raqqa’s stake for 42.5 billion won.

“Based on data that can be checked from outside, we decided that Raka is a brand with sufficient brand power, so we took over,” Goodai Global stated. “However, after diagnosing it on its own during the actual internal operation process, we concluded that it did not reach the level originally expected.”

Starting with “Joseon Beauty” in 2019, Goodai Global has grown in size by acquiring tiny and medium-sized cosmetics brands such as Tritir, Houtilize of Her, Laka, and Craver Corporation in succession.

Goodai Global acquired a 50% stake in Tirtir for 150 billion won last year, and it seems that Tirtir and Laka are selling Laka back to the founder of Tirtir as their business areas overlap with the same color brand.

The reason why Gudai Global is doing this is to improve business efficiency.

In the process of attracting 800 billion won in investment this time, Goodai Global has conditioned that it must be listed within three years. As a result, Gudai Global is in a situation where it has to improve its sales and operating profit within three years.