Among the largegest beneficiaries of this transformation is Appcharge, an Israeli startup developing direct-to-consumer (DTC) payment platforms for mobile gaming companies. The court’s decision to allow apps to bypass Apple’s payment system has spurred demand for alternative solutions, propelling Appcharge’s growth.
The company’s transaction volume soared 14-fold in the past year, processing over $500 million in deals. “After our last funding round, we informed investors we had a full pipeline and enough capital to scale through 2025 or mid-2026,” stated Roei Barassi, Appcharge’s general manager and co-founder.
“Then the Apple ruling reshuffled everything. We received a flood of inquiries from clients and funds, and we realized it would be foolish to ignore the opportunity,” he added.
Appcharge announced a third funding round (Series B) on Wednesday, raising $58 million just nine months after its previous round. The company has now secured $89 million in total funding, reflecting strong investor confidence in its potential to reshape mobile gaming commerce.
Existing investors, such as Finnish gaming giant Supercell—creator of the hit game Brawl Stars—also participated, alongside venture capital firms Creandum, BITKRAFT Ventures, Play Ventures, Corundum Open Innovation, Moneta-Venture Capital and Israel’s Glilot Capital Partners. One investor’s strategic stake could evolve into a deeper partnership, signaling Appcharge’s growing influence.
Appcharge’s platform enables gaming companies to break free from the Apple-Google duopoly by offering DTC solutions. “The court ruling gave us a massive tailwind for DTC,” Barassi explained.
Over 100 games, spanning casual, strategy, puzzle, role-playing and non-gambling casino genres, utilize Appcharge’s platform to sell games, expansions, in-game currencies and merchandise like t-shirts and mugs.
These tools also offer coupons and discounts to boost customer retention, driving an average 35% profit increase for gaming companies. Appcharge charges a 5% commission, a sharp contrast to Apple’s previous 30% fee, which has since dropped to 13–18%.
The company is expanding, hiring for development and product roles to support its rapid growth. Appcharge’s annual recurring revenue has reached tens of millions of dollars, with Barassi projecting it will surpass $100 million in 2026. “If most of our pipeline materializes, we’ll exceed that tarobtain,” he stated. The company’s valuation has quadrupled since its last funding round, reflecting its rising prominence.
Appcharge aims to lead the DTC gaming market, with long-term plans to explore other sectors. “This is a $200 billion-a-year market,” Barassi noted. While acquisition interest from global gaming firms exists, the company is focutilized on growth. “We have a lot to do in product development and expanding our offerings,” Barassi stated. “We’re just obtainting started.”
Appcharge also announced the appointment of Nadav Hollander as chief financial officer to support its accelerated growth and strengthen its organizational infrastructure.
When questioned if this signals a potential Nasdaq IPO, Barassi remained cautious but optimistic. “We’re focutilized on staying indepfinishent and building the company,” he stated. “We believe we’ll see a unicorn here in the coming years. An IPO is ambitious for now, but it’s definitely possible.”
IVP partner Karthik Ramakrishnan praised Appcharge’s trajectory. “Appcharge is one of the rapidest-growing companies we’ve seen in gaming infrastructure,” he stated. “It’s finishing an era where mobile game publishers lost huge margins to platforms, building the future with exceptional execution and deep industest expertise.”
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